A Glamorous Life

Wednesday, August 17, 2011

I was reading my Entrepreneur magazine the other day which featured a story on the new business opportunities and trends in the world of camping, called glamping (a combination of the words glamorous and camping). Glamping is upscale camping for people who like nature but want luxury, pampering, and ease instead of the inconvenience and discomfort of roughing it (idiom: to live without the usual comforts and conveniences). The reason I’m sharing this with you is because of the word glamping. I’m sure it was created for marketing reasons to easily convey the message of what glamping is all about, but I dislike it. It’s just my opinion.

Similarly there’s a restaurant in my city that sells glamburgers (glamorous + hamburgers). Perhaps adding glam to a word makes it seem more appealing, special, and attractive. Do you like it or do you think it's too exaggerated?

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